Interim Deadline 2

Filming completed and footage uploaded - Friday 25th November
First draft editing in Final Cut - Friday 2nd December

Final Cut Training to take place next week.

Feist - Example

This is an interesting CD package because not all of the images used are actually of the artist. Feist has a 'vintage' image and her music has plenty of 70s influence (she even covers a Bee Gees track on her first album). The polaroid images used really feed into this representation of her and appeals to her audience, 20 - 30 somethings. The objects in the photographs say something about her background and her character. Also the sepia tone really gives it a vintage feel. Perhaps you can take some photographs of objects or places that represent your artists personality - think about how this relates to the audience.

Analysing Digipaks & Adverts

Digipak & Magazine Adverts
As you are starting to film your music video footage, now would be a good time to start thinking about your digipak and magazine adverts.

You need to collect a range of examples to analyse. We have a scanner so you can upload images.

Firstly you need to analyse the images on the digipak/CD cover so use these prompts as a guide:

The name of the artist is…
This connotes…
The font/lettering is best described as…This connotes….
The physical appearance of the star is….(mention pose, camera angle, clothing, facial expressions, etc)This connotes…
The dominant image within the front cover is…This suggests…
The title of the album is…This signifies…
Dominant colours include…These connote…
The CD is produced by…This appeals to the audience because…
The record label is…This connotes…
The artist fits into the genre of…This is signified by…Attitudes and values associated with this genre include…
The target audience for this CD cover is…The cover is appealing to this audience because…

The focus should be on how the images have been constructed to create a particular representation, the conventions of the form and how it related to other promotional material i.e. music video.

Aim to analyse two examples in detail.

Planning Your Filming

You will need the following:

• Location photographs and recce


• Equipment needed


• Detailed schedule for the next seven weeks


• Correspondence with cast members and staff